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Sears Sets Their Prices to Achieve a 19 Percent Profit

Question 207

Multiple Choice

Sears sets their prices to achieve a 19 percent profit margin on forecasted 2015 sales of $25.8M.This is an example of:


A) target return-on-sales pricing
B) profit-targeted pricing
C) sales return pricing
D) targeted return pricing

Correct Answer:

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