An ad campaign by Suave shampoo asked television viewers to identify the hair that was shampooed and conditioned with Suave products and the hair on which expensive salon hair-care products were used.The idea of the ad was that a person could not tell by looking that a woman was using the much cheaper Suave brand.By making price its selling point,Suave is most likely using:
A)demand backward pricing.
B)below-market pricing.
C)loss-leader pricing.
D)prestige pricing.

Question

Quizplus · Accepted Answer

Suave is most likely using below-market pricing, as they are emphasizing that their product is much cheaper than expensive salon hair-care products. By making price its selling point, Suave is positioning themselves as a more affordable option that still delivers comparable results.

An Ad Campaign by Suave Shampoo Asked Television Viewers to Identify