Many retailers deliberately sell products below their normal prices (and sometimes below cost)to attract attention and induce additional store traffic.This strategy is referred to as:

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Loss-leader pricing is the strategy of selling products at a loss or below their normal prices to attract customers to the store and generate additional sales of other products. This method is often used during promotional events, seasonal sales, or to clear out inventory. By providing a compelling deal on one product, retailers hope to encourage customers to make other purchases as well, making up for the loss on the discounted product.

Many Retailers Deliberately Sell Products Below Their Normal Prices (And