When Bruno's,a legendary supermarket 10 km north of Toronto,prices rib steaks at $2.29 a pound,which is below its cost,it is attempting not to sell steaks,but to:

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By offering rib steaks at a price below its cost, Bruno's is attempting to attract customers to its store with the hope that they will buy other products as well. This is a common pricing strategy called loss-leader pricing, where a product is sold at a loss to attract customers who will then hopefully purchase other products with higher profit margins.

When Bruno's,a Legendary Supermarket 10 Km North of Toronto,prices Rib