Leupold & Stevens,Inc.,a North American manufacturer of rifle scopes,uses a variety of pricing strategies for its rifle scopes.For some,the company uses above-,at-,or below-market pricing to reach as many customers as possible.The company is more concerned about making a profit for the complete line of its scopes - rather than making a profit on just one item in its product.Leupold & Stevens uses:

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Leupold & Stevens is using product-line pricing strategy, where they set different price points within their complete line of rifle scopes, based on their different features, benefits and target customer segments. They are using flexible pricing strategy, including above, at or below-market pricing, in order to attract different market segments and maximize their total profits. This approach allows the company to balance the pricing of different product offerings within the line and achieve overall profitability, rather than just focusing on individual products.