A primary reason for Washburn's success is
A)underselling competitors by mass producing fine quality guitars.
B)developing product lines at different price points for different market segments.
C)offering significant price breaks to well-known performers in exchange for product endorsements.
D)selling traditional American "rock 'n' roll" guitars in global markets.

Question

Quizplus · Accepted Answer

Washburn's success can be attributed to their strategy of offering product lines at different price points for different market segments. This allows them to cater to a wide range of customers with varying budgets and preferences.

A Primary Reason for Washburn's Success Is