The executive vice president of Washburn Guitars has set a sales target of 2,000 units for a new line of guitars.This type of objective is most closely related to a(n)________ pricing objective.

Question

Quizplus · Accepted Answer

The sales target of 2,000 units is specifically related to the unit volume pricing objective, which aims to sell a certain number of units. Profit, target return, and market share objectives do not necessarily relate to a specific number of units sold.

The Executive Vice President of Washburn Guitars Has Set a Sales