Many service companies go to great lengths to ensure the _____________ aspects of the services convey the appropriate image and serve as surrogate indicators of the _____________ service to be provided.

Question

Quizplus · Accepted Answer

The statement refers to the tangible aspects of services, such as physical facilities, equipment, and communication materials, which are used to convey an image of the intangible service to be provided. Therefore, option B, which contrasts the tangible and intangible aspects, is the best choice.

Many Service Companies Go to Great Lengths to Ensure the _____________