In today's highly competitive financial services industry,the traditional distinctions between banks and brokerage firms are becoming blurred.For example,while banks still offer "traditional products" such as chequing and savings accounts,certificates of deposits and loans,they now offer mutual funds,insurance and even provide "financial advice," similar to the products and services offered by brokerage firms.Thus,in today's changing marketplace,banks would most likely be evaluated on which properties of the purchase process?

Question

Quizplus · Accepted Answer

Since banks are now offering a wider range of products and services beyond their traditional offerings, they would need to be evaluated on all properties of the purchase process, including search properties (to find the right product or service), credence properties (to trust the bank's expertise and advice), and experience properties (to assess the quality of service and overall customer experience). Therefore, all of these answers are correct.

In Today's Highly Competitive Financial Services Industry,the Traditional Distinctions Between