How a person establishes expectations for a service they have never purchased but plan to purchase is influenced by each of the following EXCEPT:
A)word-of-mouth communications.
B)personal needs.
C)previous experience.
D)promotional activities.

Question

Quizplus · Accepted Answer

The establishment of expectations for a service that a person intends to buy can be influenced by word-of-mouth communications, personal needs, and promotional activities. However, previous experience cannot affect expectations for a service that a person has never purchased.

How a Person Establishes Expectations for a Service They Have