Cracker Barrel Is a Leader in the Market of Family

Cracker Barrel is a leader in the market of family restaurants located alongside major highways.Its marketing mix includes a down-home atmosphere,a shop through which customers pass on the way to and from the restaurant,a menu of American home cooking,and a friendly staff.Which aspect of the product component of the marketing mix will be particularly helpful to travelers looking for a place to eat lunch?

A) capacity management
B) pricing strategy
C) brand name and identifying logo
D) exclusivity