During the opening and closing weekends of the Hotel de Glace,prices almost double.This is an example of:
A)gap analysis
B)off-peak pricing
C)customer touch point audit
D)internal marketing

Question

Quizplus · Accepted Answer

Off-peak pricing is the practice of adjusting prices based on demand levels at different times, with higher prices during peak periods and lower prices during off-peak periods. In this case, the Hotel de Glace is increasing their prices during the opening and closing weekends, which are likely to be busier than other weekends. This is a common strategy in the hospitality industry.

During the Opening and Closing Weekends of the Hotel De