Gillette spent $35 million in advertising to introduce the Sensor razor to consumers.The main reason such expenditures are often made is to stimulate or increase desire for the product class,rather than for a specific brand,when there are no competitors with the same product,is because of:

Question

Quizplus · Accepted Answer

When there are no competitors with the same product, the main reason for such expenditures is to stimulate or increase desire for the product class. This is called growing primary demand. The purpose is to create a market for the new product and make consumers aware of its benefits.

Gillette Spent $35 Million in Advertising to Introduce the Sensor