Although the Chevy Volt is an electric car,during Chevy's advertisements they stress the importance of "Going Electric" and "Going Green",without explicitly advertising their new vehicle.The purpose of these advertisements is to stimulate ____________ demand for an entire product class,rather than for a specific brand.

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Quizplus · Accepted Answer

The purpose of these advertisements is to stimulate primary demand, which is demand for a product category rather than a specific brand. In this case, the focus is on promoting the benefits of electric cars in general, rather than just the Chevy Volt.

Although the Chevy Volt Is an Electric Car,during Chevy's Advertisements