INGenius ATG introduced the microware oven-sized battery recycler in 1999.It was intended for the business market.Companies could buy the recycler and use it to restore alkaline batteries that are not normally recharged.The recycling does not let a battery live forever; but it does give it a charge of about 80 percent of the energy it originally had.Depending on the size of the battery,the recycler can hold up to 96 batteries.It takes 13 hours to recharge any battery.The recycler was introduced at $3,000.When you consider that a pair of alkaline batteries can be purchased for $2,you should suspect that INGenius ATG was using a(n)_____ strategy.

Question

Quizplus · Accepted Answer

Skimming pricing is a strategy where a high price is set for a new and innovative product to take advantage of the early adopters who are willing to pay a premium price for the product. In this case, INGenius ATG introduced a new and innovative product (battery recycler) in 1999, which had a high price tag of $3,000. This suggests that they were using a skimming pricing strategy.

INGenius ATG Introduced the Microware Oven-Sized Battery Recycler in 1999