A new cellphone service provider enters the Canadian market place with "Unlimited Everything" (text,data,voice,long distance)at $10 a month plans.This pricing strategy is referred to as:

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Penetration pricing is a pricing strategy where a company enters a new market with a low price to attract customers and gain market share. In this case, the new cellphone service provider is using the strategy by offering "Unlimited Everything" at a low price of $10 a month. The company hopes to attract a large customer base and establish its position in the competitive Canadian market.

A New Cellphone Service Provider Enters the Canadian Market Place