A technology company has just begun to make a profit on its DVD-R discs (DVD discs in a recordable format).Its promotional expenditures are aimed at trying to persuade potential customers of the merits of its DVD-R discs.Even more money is being spent to develop the firm's distribution system for its DVD-R discs.Since Apple's iMac now comes with a DVD recorder as a standard part,a few other companies have started producing DVD-R discs for the market.What stage of the product life cycle is the DVD-R in?

Question

Quizplus · Accepted Answer

The DVD-R is in the growth stage of the product life cycle. The company is making a profit and spending money on promotional and distribution efforts to expand its market share. The fact that other companies have started producing DVD-R discs for the market suggests that the product is gaining popularity and experiencing growth.

A Technology Company Has Just Begun to Make a Profit