Figure: 11-2
-The product life cycle (PLC)shown in "A" in Figure 11-2 is an example of a __________ life cycle.

Question

Figure: 11-2 
-The product life cycle (PLC)shown in "A" in Figure 11-2 is an example of a __________ life cycle.

Quizplus · Accepted Answer

The shape of the curve shows a gradual increase in sales over time as consumers learn about the product and its benefits, which indicates a high-learning product life cycle. Fashion products, on the other hand, have a shorter life cycle with rapid growth and decline, and fad products experience a sudden spike in popularity followed by a rapid decline. Therefore, A is the best choice.

Figure: 11-2 -The Product Life Cycle (PLC)shown in "A" in Figure 11-2