Figure: 11-2
-The product life cycle (PLC)shown in "B" in Figure 11-2 is an example of a __________ life cycle.

Question

Figure: 11-2 
-The product life cycle (PLC)shown in "B" in Figure 11-2 is an example of a __________ life cycle.

Quizplus · Accepted Answer

The PLC shown in "B" depicts a low-learning product life cycle, which is characterized by a longer introductory phase and a shorter growth phase, as compared to high-learning product life cycles. The low-learning product life cycle is typical of products that do not require significant consumer education, are often upgrades or improvements of existing products, and have relatively shorter life cycles. Fashion products are characterized by a short life cycle and high volatility in consumer preferences, while fad products have a rapid rise and fall in popularity, resulting in a short but intense life cycle.

Figure: 11-2 -The Product Life Cycle (PLC)shown in "B" in Figure 11-2