Figure: 11-2
-The product life cycle (PLC)shown in "D" in Figure 11-2 is an example of a __________ life cycle.

Question

Figure: 11-2 
-The product life cycle (PLC)shown in "D" in Figure 11-2 is an example of a __________ life cycle.

Quizplus · Accepted Answer

The product life cycle (PLC) shown in "D" in Figure 11-2 is an example of a fad product. Fad products have a short life cycle and experience a sudden increase in popularity followed by a rapid decline. This is different from high-learning and low-learning products, which have a longer growth period and more gradual decline. Fashion products have a longer life cycle than fad products, but they still have a relatively short lifespan compared to other products.

Figure: 11-2 -The Product Life Cycle (PLC)shown in "D" in Figure 11-2