An alternative product life cycle that results from products that are easily imitated by competitors,consumers who readily understand their benefits,and for which the appropriate marketing strategy is to gain strong distributor outlets is characteristic of _____ products.

Question

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Low-learning products are easily imitated by competitors and have consumers who readily understand their benefits, making them ideal for a strong distributor outlet strategy. High-learning products require more education for consumers to understand their benefits. Fashion products have a predictable cycle of popularity and decline, while fad products experience a quick spike in popularity followed by a rapid decline.

An Alternative Product Life Cycle That Results from Products That