The largest numbers of product adopters with respect to the diffusion of innovation are found among:

Question

Quizplus · Accepted Answer

According to the diffusion of innovation theory, the majority of product adopters are found among the early majority and late majority. These groups make up around 68% of the total number of adopters. Innovators and early adopters make up only 16% of the adopters, while laggards make up the remaining 16%. Therefore, option B is the best choice.

The Largest Numbers of Product Adopters with Respect to the Diffusion