DiGiorno rising crust pizza has been available in the freezer sections of supermarkets for quite a while.The product's recent introduction of a DiGiorno cheese stuffed crust is an example of _____ and should attract new buyers.

Question

Quizplus · Accepted Answer

Product modification involves making changes to an existing product to improve it, update it, or differentiate it from competitors. The addition of a cheese-stuffed crust is an example of product modification, which is designed to attract new buyers to the existing product.

DiGiorno Rising Crust Pizza Has Been Available in the Freezer