By purchasing the latest Apple product,die-hard Apple enthusiasts add value to the brand.For example,this is accomplished by queuing up for several days to be the first in line and demonstrating to passersby how important the new product is.This is referred to as Apple's:

Question

Quizplus · Accepted Answer

Brand equity refers to the value and perception that a brand holds in the eyes of its customers. Die-hard Apple enthusiasts who queue up for days to be the first to purchase a new product and demonstrate its importance to others help to build and reinforce Apple's brand equity.

By Purchasing the Latest Apple Product,die-Hard Apple Enthusiasts Add Value