The concept packaging creates in the consumer's mind relates to what kind of benefits?

Question

Quizplus · Accepted Answer

The concept of packaging primarily creates perceptual benefits in the consumer's mind, such as appeal, attractiveness, quality, and uniqueness. While packaging can also offer functional and physical benefits (like convenience or protection), these are not the primary benefits related to the concept of packaging itself. Additionally, packaging can communicate features of the product, but this would fall under its perceptual benefits as well.

The Concept Packaging Creates in the Consumer's Mind Relates to What