In terms of promotion,which of the following types of goods would stress price,availability,and awareness?
A)shopping
B)convenience
C)specialty
D)unsought

Question

Quizplus · Accepted Answer

Convenience goods are products that consumers purchase frequently, require minimal effort to buy, and are readily available. Due to the high competition in this category, price, availability, and awareness are the key factors in promoting convenience goods.

In Terms of Promotion,which of the Following Types of Goods