In terms of brand loyalty,consumers prefer specific brands,but will accept substitutes after consideration with which type of consumer goods?
A)shopping goods
B)convenience goods
C)specialty goods
D)unsought goods

Question

Quizplus · Accepted Answer

Consumers are more likely to have brand loyalty when it comes to shopping goods, as they involve more research and consideration before making a purchase. Convenience goods and unsought goods are usually purchased quickly and do not require as much brand loyalty, while specialty goods are focused on a specific brand or product and already have a high level of loyalty.

In Terms of Brand Loyalty,consumers Prefer Specific Brands,but Will Accept