There have been pasta sauces on the market for years.These sauces have always required the pasta be pre-cooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a:
A)continuous innovation.
B)discontinuous innovation.
C)dynamically continuous innovation.
D)symbiotic innovation.

Question

Quizplus · Accepted Answer

Dynamically continuous innovation refers to a product innovation that requires a moderate change in behavior or usage patterns. The Prego Pasta Bake Sauce represents a change in the way pasta is prepared, as it eliminates the need for pre-cooking, but it doesn't require consumers to learn entirely new behaviors, making it a dynamically continuous innovation.

There Have Been Pasta Sauces on the Market for Years