A young musician goes on tour to promote his new album.The concerts are a huge success,but due to a problem in distribution,the musician's CDs do not arrive in the music stores until six weeks after the tour.Why did CDs sales fall far short of plans?

Question

Quizplus · Accepted Answer

The delay in distribution of CDs to music stores indicates poor execution of the marketing mix, which includes product, price, promotion, and place (distribution). Since the CDs were not available in the market during and immediately after the tour, the potential customers could not buy the product, resulting in lower-than-expected sales.

A Young Musician Goes on Tour to Promote His New