When General Foods introduced Post Cereals with freeze-dried fruits,people found that by the time the fruit had absorbed enough milk,the flakes were soggy.Why did this product fail?
A)poor product quality
B)insignificant point of difference compared to competitive offerings
C)too little market attractiveness
D)poor execution of the marketing mix

Question

Quizplus · Accepted Answer

The product failed because the freeze-dried fruits took too long to absorb milk, resulting in soggy flakes, indicating poor product quality.

When General Foods Introduced Post Cereals with Freeze-Dried Fruits,people Found