Concept testing is used at which stage in the new-product process?
A)new-product strategy development
B)idea generation
C)alternative evaluation
D)screening and evaluation

Question

Quizplus · Accepted Answer

Concept testing is used in the screening and evaluation stage of the new-product process. It is used to gather feedback and measure the potential success of a product idea before investing further resources in development.

Concept Testing Is Used at Which Stage in the New-Product