At Mattel,new product prototypes are child tested in special testing playgrounds during the _____ stage in the new-product process.
A)new-product strategy
B)development
C)business analysis
D)screening and evaluation

Question

Quizplus · Accepted Answer

The development stage in the new-product process involves creating and testing prototypes. Mattel specifically tests their new product prototypes in special testing playgrounds with children, indicating the importance of this stage in their process. Therefore, option B is the correct answer.

At Mattel,new Product Prototypes Are Child Tested in Special Testing