Breyers introduced for sale a new line of ice cream flavours in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyers' new product was in the _____ stage of the new-product process.
A)commercialization
B)screening and evaluation
C)business analysis
D)market testing

Question

Quizplus · Accepted Answer

The introduction of the new ice cream flavours in elegant black containers on a limited scale is a characteristic of market testing, which is the stage where a company evaluates consumer reactions before national distribution of the product. The previous stages of the new-product process are screening and evaluation, business analysis, and commercialization.

Breyers Introduced for Sale a New Line of Ice Cream