When the University of Guelph decided to offer a totally online MBA program where you never have to visit campus to complete your degree,this would be classified as what type of service innovation?
A)basic service improvements
B)major process innovation
C)service-line extensions
D)major service innovation

Question

Quizplus · Accepted Answer

A totally online MBA program represents a major process innovation as it changes the way the service (education) is delivered, utilizing technology to offer the program entirely online without the need for physical presence.

When the University of Guelph Decided to Offer a Totally