What is the limitation behind doing virtual reality market testing?
A)It is not the real thing.
B)It is more expensive than other methods of market testing.
C)It is not as flexible as other methods of market testing.
D)It is only used in retail.

Question

Quizplus · Accepted Answer

The limitation behind doing virtual reality market testing is that it is not the real thing. Virtual reality can simulate an experience, but it cannot fully replicate the real-world factors that affect consumer behavior. As a result, the results of virtual reality market testing may not accurately reflect how consumers will respond to a product or service in the real world.

What Is the Limitation Behind Doing Virtual Reality Market Testing