When Comfy Covers Ltd.,a BC fiber pillow manufacturer offers firm pillows for side sleepers,medium pillows for back sleepers,and soft pillows for stomach sleepers,what is this marketing strategy called?

Question

Quizplus · Accepted Answer

This marketing strategy is called product differentiation, as the company is offering different versions of their product (pillows) to cater to the specific needs and preferences of different types of sleepers. This helps them stand out from competitors who may offer a one-size-fits-all product.