When Procter & Gamble introduced Crest toothpaste,the first fluoride toothpaste,it was intended for use by children and was therefore given a child-appealing bubble gum flavour.Sometime later,the same basic formula was given a fresh,minty flavour to appeal to adults.What is this marketing strategy called?
A)product sampling
B)product extrapolation
C)product differentiation
D)usage segmentation

Question

Quizplus · Accepted Answer

This marketing strategy is called product differentiation, where marketers distinguish a product from its competitors through packaging, design, and features. In this case, the formula was differentiated by flavor to appeal to different target markets - children and adults.

When Procter & Gamble Introduced Crest Toothpaste,the First Fluoride Toothpaste,it