After launching a brand new,high-end road bicycle to a specific segment interested in road races and triathlons,the company needs to determine whether they properly segmented their market.Which of the below results is likely indicative of success?

Question

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Increased sales and profitability would indicate that the target segment is interested in and willing to purchase the high-end road bicycle, which would suggest successful segmentation. Increased customer inquiries without purchases, increased competition, or increased confusion from prospective buyers may indicate that the segmentation was not successful or that the marketing strategy needs to be adjusted.

After Launching a Brand New,high-End Road Bicycle to a Specific