The slogan for General Foods International Coffee is "It Stirs the Soul." General Foods was trying to get customers to think about how drinking a cup of rich-flavoured coffee is indulgent.Based on that trademarked slogan,you should realize the product is using a _____ segmentation strategy.

Question

Quizplus · Accepted Answer

The slogan "It Stirs the Soul" suggests that the product is trying to appeal to customers based on their behaviour or emotions rather than geographic or socioeconomic factors. This indicates a behavioural segmentation strategy, as the product is aimed at those who are looking for an indulgent coffee experience.

The Slogan for General Foods International Coffee Is "It Stirs