Pearl Izumi offers three different lines of triathlon gear: Select,Elite,and Pro.Which segmentation characteristic would likely cause a beginner triathlete to purchase a product from the Pro line?
A)geographic
B)socioeconomic
C)behavioural
D)product knowledge

Question

Quizplus · Accepted Answer

Behavioural segmentation is based on the behaviour of consumers, such as their purchase habits, usage patterns, and lifestyle. A beginner triathlete is likely to purchase a product from the Pro line because they are likely to be more serious about their training and racing, and therefore more likely to invest in higher-quality gear.

Pearl Izumi Offers Three Different Lines of Triathlon Gear: Select,Elite,and