There are a lot of skateboard manufacturers on the market,but the BMW Streetcarver is the only one with stabilizers and wheel design based on BMW's automobile.This technology gives the BMW Streetcarver better control at high speeds and around sharp turns than any other brand.What type of positioning is BMW using with its skateboard priced at $495?

Question

Quizplus · Accepted Answer

BMW is using differentiation positioning by creating a unique product that stands out from other skateboard manufacturers. They are emphasizing the technology and design based on their automobile, which sets them apart from their competitors. The higher price point also suggests they are targeting a more premium customer base.

There Are a Lot of Skateboard Manufacturers on the Market,but