If Prince Sports,Inc.was competing against Wilson Sports in the tennis racquet market on essentially the same kinds of racquet features,they would be using:

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Head-to-head positioning is used when two companies are competing on essentially the same criteria or features, and are looking to gain market share from each other. This would be the case for Prince Sports, Inc. and Wilson Sports in the tennis racquet market. Segmented positioning involves targeting a specific segment of the market with a specific product, product positioning focuses on the unique features of a particular product compared to its competitors, and differentiation positioning focuses on highlighting the unique characteristics of the brand itself.