Profiling product purchasers (e.g.,the Canadian shopper at the health food store),describing the size and characteristics of markets (e.g.,the Canadian pizza restaurant market),detailing product usage patterns (e.g.,ATM usage by Canadian bank customers),or outlining consumer attitudes toward particular brands (e.g.,Canadian attitudes toward national,private,and generic brands)are collectively known as which type of research?

Question

Quizplus · Accepted Answer

Descriptive research is used to describe characteristics of a population or phenomenon being studied, and it can be used to collect information on product purchasers, markets, product usage, and consumer attitudes. Primary research involves collecting original data through methods such as surveys or focus groups, causal research seeks to identify cause-and-effect relationships, and exploratory research is used to gain a preliminary understanding of a topic.

Profiling Product Purchasers (E