Oreo Cookies conducts an online panel to understand potential product changes for an existing buying group.The company asks the panel to rate aspects of the product that are:

Question

Quizplus · Accepted Answer

By focusing on aspects that are already known to be important to the buyers, Oreo Cookies can gain valuable insights into how to improve their product for their current audience.

Answer: C and D
 While it is important to consider the known aspects that are important to buyers, it is also essential to gather feedback about new product features and benefits that could potentially appeal to a wider audience and differentiate the product from competitors.

Oreo Cookies Conducts an Online Panel to Understand Potential Product