A general rule of thumb among marketing researchers is to use _____ first and then collect _____.

Question

Quizplus · Accepted Answer

The general rule of thumb among marketing researchers is to use secondary data first as it is readily available and cost-effective. Once comprehensive secondary data is collected, researchers can then focus on collecting primary data specifically tailored to their research objectives. Therefore, the best choice is D which suggests using secondary data first and then collecting primary data.

A General Rule of Thumb Among Marketing Researchers Is to Use