The Toronto Blue Jays professional baseball team wanted to develop creative ways to boost sagging attendance at their ball games.The Jays hired a moderator who,after every home game during the month of July,led informal discussions with groups of six to ten fans to find out what they did and did not like about the baseball team.The discussions were tape recorded and videotaped so that researchers could review the data at a later date and in more detail.What are such informal research discussions called?

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These informal research discussions are called focus groups, which involve a small group of people who are asked about their opinions and attitudes towards a particular product or service. In this case, the Toronto Blue Jays hired a moderator to lead these discussions with fans after their home games to gather their feedback and opinions. The recorded data can then be analyzed by researchers to gain insights into how to improve attendance and boost fan satisfaction.

The Toronto Blue Jays Professional Baseball Team Wanted to Develop