McGraw-Hill,a publishing company,sponsors an informal one-time-only session with seven university instructors who use a given textbook.The instructors meet to discuss the textbook,its study guide,and the product's competition.This is an example of a:

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A focus group is a research method of collecting data through group interaction. In this case, McGraw-Hill is using a focus group of university instructors to discuss their textbook and its competitors. A jury of executive opinion is a method of obtaining opinions from top-level managers or experts in a particular industry or field. A consumer panel is a representative group of consumers who provide feedback on products or services. A Likert scale interview is a research method used to measure attitudes or opinions on a particular topic using a scale of responses. None of the other options fit this scenario as well as a focus group.

McGraw-Hill,a Publishing Company,sponsors an Informal One-Time-Only Session with Seven University