As marketing vice president of Health Care Services,Inc.,you are in charge of developing an experiment to test the hypothesis that increasing the number of salespeople assigned to a territory will increase sales of health care services in the territory.Which experiment will do this best?

Question

Quizplus · Accepted Answer

The experiment should manipulate the independent variable of salespeople assigned to a territory and assess the impact by measuring the dependent variable of sales of health services in that territory. This is the most direct way to test the hypothesis that increasing the number of salespeople will increase sales. Option A measures customer satisfaction which may not necessarily translate to increased sales, option C measures sales people which is not a direct measure of sales, and option D includes multiple independent variables which may complicate the results.

As Marketing Vice President of Health Care Services,Inc