Kellogg's was getting ready to introduce a new ready-to-eat cereal bar.Before launching the product,they tested consumer's reaction to the product by sampling the product in grocery stores and asking consumers to fill in a questionnaire.This is an example of a(n):

Question

Quizplus · Accepted Answer

This scenario is an example of a field experiment because Kellogg's is testing consumer reaction to the product in a real-world setting (grocery stores) rather than in a controlled laboratory setting. The use of a questionnaire also suggests that Kellogg's is collecting quantitative data from a large sample of consumers. Hypothesis generation would come before this stage, where Kellogg's would generate ideas for new products. Focus groups and individual interviews involve qualitative data collection methods, which are not mentioned in this scenario.

Kellogg's Was Getting Ready to Introduce a New Ready-To-Eat Cereal