Kraft is launching Deli Creations,which are sandwiches made with its Oscar Meyer meats,Kraft cheeses,and Grey Poupon mustard.Kraft spends several months with consumers in their kitchens to understand their use of the product and other kitchen behaviours.This research is referred to as:

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The research conducted by Kraft, which involved spending several months with consumers in their kitchens, is an example of ethnographic research. Ethnography is a qualitative research method that involves studying people in their natural environment to gain an understanding of their behavior, culture, and perspective. In this case, Kraft was trying to understand how consumers used their products and how they behaved in the kitchen.

Kraft Is Launching Deli Creations,which Are Sandwiches Made with Its